One of the best ways to obtain new customers is to improve local listings. Local search results are increasing in popularity as Google updates the algorithm. The fundamentals of scoring well on local listings are very similar to regular Google search results. Here are three major steps to get your Google Places page highly ranked on results:Link for SEO reviews
- Make sure you have multiple reviews from a number of different outlets of reference (citysearch, yellow pages, yelp, superpages)
- Use a range of photos, some from the listing owner and others from flickr or pictures from Google
- Creating and uploading videos of your company on YouTube The drawback with doing all of this is that it takes a lot of time and the sheer monotony of it will weigh on you. Here’s where you want some of the work outsourced. You could either go to a place like freelancer.com to recruit someone to do that for you, but you’d end up spending a lot of money.
Your other option is to hire an optimisation company for Google Places. You can have a trouble-free experience when recruiting them, and still take care of the three major steps you need to take in order to score strongly in Google sites. One of the great things you can do about developing a company over the internet is that you can outsource work to take your time out. Make sure to make the most of this everywhere you can.
As Google decides the local search rankings they want to insure that the queries are geo-targeted to what the customer is searching for. To customize your Google Places profile, make sure that your address and company info match exactly on your Google Places and Website list. Remember, when building your local business page, make sure to pick correct keywords and divisions. If you are a dentist, for example, you would assign to your page the following categories: Health & Medical-Dentists, Dentists, General Dentistry, Cosmetic Dentist, Invisalign Dentist, General Dentist. Adding the page rank in multiple categories results in the many specific queries that are carried out.
One of the best ways to help your ranking is to set up a system that makes it easy for your customers to post reviews on your places page and on other sites like yelp. Offer them a voucher to write a review so they can be involved in the process. You must get your consumers ready to be interested in your online presence to have successful reputation management. To do this, you need to offer them:-Motivation (i.e. money-saving coupons)-Appropriate climate for practice-Excellent customer service